Senior Management

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  • Cao, Yong-Mei

    Born in 1973, is the managing director of the manufacturing department. Ms. Cao graduated from Jiangnan University (the former Wuxi University of Light Industry) with a doctoral degree in food science. She also holds a master’s degree in business administration from the W.P Carey School of Business at Arizona State University. Ms. Cao joined our Group in January 2001 and has held various positions, such as manager of the research and development, manager of the Chairman’s office and the managing director of the Chairman’s office. In March 2012, Ms. Cao was promoted to the managing director of the manufacturing department responsible for facilitating sustainable development and talent pool of the Group’s manufacturing organisation, quality assurances and the technology team. Ms. Cao is the director of our technology center, which is certified as Shanghai Municipal Enterprise Technology Center, vice president of Snack Foods Processing Technology Society of the Chinese Institute of Food Science and Technology and the director of the Shanghai Society of Food Science.

  • CUI Yu-Man

    Born in 1970, is the general manager of sales department (Division V). Mr. Cui graduated from Shanghai Business School with a bachelor’s degree in marketing. He also holds a master’s degree in business administration from the W.P Carey School of Business at Arizona State University and the Belgium Business School. Mr. Cui has 20 years of experience in the food and beverages industry. Mr. Cui was a manager of KelaiYa Food Co., Ltd from 1994 to 1996. He was a business manager of Shanghai PengLai Ltd from 1996 to 1997. Mr. Cui joined our Group in April 1998 and has held various positions, and has been promoted for his contribution to our Group as general manager of channel development business unit in 2005 to 31 December 2012 primarily responsible for coordinating the marketing activities of our “Want Want Gift Pack”and the bulk packaging, “Happy” series products across the nation. From January 2010 to 16 October 2012, he was also an executive assistant to the sales and marketing department, assisting the marketing managers throughout the nation in training and business management. Mr. Cui was further appointed as the general manager of the dairy product division on 1 January 2012,overseeing the marketing activities of our Hot-Kid milk and its extended products across the nation. From January 2013 to April 2014, he held a concurrent post as general manager of Happy-Bulk Business Unit, managing nationwide marketing of Happy-Bulk products. Since March 2016, Mr. Cui was re-designated as the general manager of sales department (Division V) responsible for managing the marketing activities of O Bubble fruit milk drink and extended products of dairy products & beverages as well as coordinating the new product launches.

  • LEE Yu-Sheng

    Born in 1957, is the managing director of the administration department. Mr. Lee holds a bachelor of laws degree from the National Chung Hsing University. He joined our Group in May 1986 and was a director of various divisions, including the administration, investment, legal, civil engineering, equipment engineering and human resources divisions. Mr. Lee was appointed as a representative member of the Food Development Association of Taiwan in 1999. He has been a member of the Taiwan Beverage Industries Association and Taiwan Confectionery, Biscuit and Flour Food Industry Association since 2006 and a member of the Intellectual Property Office of the Ministry of Economic Affairs of Taiwan since 2010.

  • LIN Chen-Shih

    Born in 1953, is the technology officer. Mr. Lin graduated from National Chung Hsing University with a bachelor’s degree in food chemistry and engineering. Mr. Lin has more than 30 years of experience in the food and beverages industry. Mr. Lin was appointed as the manager of research and development in 1995. Since then, he has held various positions, including director of the production department and managing director of the manufacturing department. Prior to joining our Group in August 1995, he was the head of the quality control section at Taiwan Heysong Beverage Holdings Ltd. From 1979 to 1995. Mr. Lin was a director of the Shanghai Society of Food Science. Mr. Lin was awarded the Outstanding Alumni Awards by the National Chung Hsing University in 2010.

  • MEI, Philip Hong Tao

    Born in 1955, is the managing director of the international business division. He joined our Group in November 2001. Mr. Mei graduated from Concordia University in Canada with a bachelor of commerce degree. Mr. Mei has 28 years of experience in the food and beverages industry in China, Taiwan and international markets; 34 years of experience in sales,marketing and management. Prior to joining our Group, he worked at Unilever Taiwan Ltd. and Unilever China Ltd. and held various senior positions between 1987 and 2001. Mr. Mei was the marketing manager of the wines and spirits division at Jardine, Mathesons & Co. Taiwan from 1983 to 1987. He had also previously served as an executive director of the Taiwan Soap & Detergents Association and a director of the Department Stores Association of the Taipei Chamber of Commerce.

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